Meet The Designer

Shawna Alexis (alias: Rager Barbie) began customizing her own outfits while living in Los Angeles, CA and working as a merchandise manager for a local rock band. After noticing the clothing options for female rock and metal fans was limited, she took matters – and a pair of scissors – in to her own hands and began cutting mens shirts into more flattering, form fitting tank tops and dresses. Her technique was a hit with the Hollywood scene and quickly landed her a dream job putting her skills to use for larger bands on international tours.


After a few years on the road, Shawna made the decision to turn her passion into a career and enrolled in the business program at McNally Smith College of Music. It was during her first semester that she had acquired the knowledge and skills to launch her own LLC, Doll Rags Incorporated; a collection of one-of-a-kind, handmade & customized clothing for fellow rocker chicks.

Shawna continues to tour while simultaneously pursuing her Masters Degree and running her own business, because it is true what they say – if you choose a career you love, you will never work a day in your life.

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